rooney.design
Tarana Wireless
Tarana Wireless
Finally! Gigabit access made easy.
Finally! Gigabit access made easy.
The wireless industry may quite possibly be the most milquetoast industry out there. (Step aside accounting and patent law!)
The cool thing about Tarana is that it was looking to differentiate itself from the rest of the industry by eschewing the "product shot + buzzwords + hardware specs = great marketing" method so prevalent in the wireless hardware space. Tarana's product is in a league of its own, and while there's exceptional value in its capabilities, perhaps the even more valuable aspect is how simple it is to set up. Simple set up means less technical training required to install, which means the biggest buzzword of them all: scalability.
So we ran with that idea. In an industry that runs on rocket science, particle-wave dualities, and microchips, Tarana lets you kick your feet up, grab a drink, and relax.
Finally! Gigabit made easy.
Mid-Century FTW!
Elegant, quality, and timeless. Bonus points for the Eames.
