rooney.design

Orbit Playing Cards

Disclaimer:   while it's true that Orbit is a playing card brand, these aren't granny's Solitaire cards. These cards are designed specifically for magic and cardistry. What is cardistry, you ask? 


The Orbit Crew felt it was time for a brand refresh as they prepare to release the next version of the Orbit Deck. Each year, Chris Brown, the founder of Orbit, comes up with a theme for the new deck. Year 2020 is Mars' time to shine. 


Prior to the rebranding effort, I was commissioned by Chris to do a digital portrait - something he could use for his social media and marketing content. (Side note: Chris and I have worked together in the past. See the out-of-this-world shoot we did for the v7 deck.) His only art direction request was that I work in the Mars theme; otherwise, I was given full creative license. 

Thus the Orbinaut was born.

Chris was over the moon (cue rimshot) with the final result. With the Mars edition Orbit deck in the works, it was an opportune time to refresh the Orbit brand. Mars is the next great frontier, making the astronauts the new frontiersmen. Analogously, the Mars Edition is the next great deck, making Orbit the new top brand in the industry. Moving forward, the posturing of the Orbit brand is that Orbit has blasted off to push the cardistry game to new heights, leaving the rest of the crews behind.
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